With the invention of processed foods going back to 1950’s, the mass production of prepared and boxed foods greatly increased the amount of salt in our diets. The use of salts in foods to amplify food flavors has a long history. Based on observing the MRI brain images, the food scientists could optimize their fat and sugar ratios in processed foods – to better excite the brain and induce cravings. research scientists, subjects were fed various forms of fats and sugars. In MRI brain scans performed by Big Food Inc. Fat also helps stimulate taste buds and prolongs the taste buds’ ability to convey flavor messages to the brain. The use of fats in processed foods gives the consumer a sense of smooth ‘mouthfeel’ and satiation. Excess sugars contribute to body fat, overweight and obesity in our sedentary life styles. Added sugars are intended to get the consumer to the ‘bliss point’, which induces cravings and hijack the brain into thinking ‘more is better’. Most all beverages also contain added sugars or sweeteners. The use of added sugars is so pervasive that almost all processed foods contain added sugars. The book continues to chronicle the use of salt, sugar and fat in foods by Big Food Inc. Not surprisingly, our food-based obesity has continued to worsen. Since then, the food industry has added more salt, sugar and fat to their most popular, mass- marketed foods. Not one attendee spoke in favor of Big Food Inc’s role in helping fight obesity. The presentation, which was well researched, factually based and well-presented was shot-down immediately by an executive from General Mills. The book opens at the crime scene, in the spring of 1999, when the heads of the largest food companies came together to hear a unique presentation about the epidemic of obesity, and how unhealthy food ingredients were contributing to the cause. In the end, we all pay the ransom for eating unhealthy foods based on the addictive properties of salt, fat and sugar. In Salt Sugar Fat, Michael Moss exposes Big Food Inc’s success in getting the public addicted to unhealthy ingredients, and how the industry is built to deliver maximum food addiction and minimum nutrition. While some mysteries have unwilling victims – other victims are induced into the crime without knowing it.

It reads like a research thriller, taking the reader through a nutritional crime scene.

If you like to read mysteries, and great “who done it” stories, you will love the new book by Michael Moss. Salt Sugar Fat: How the Food Giants Hooked Us

Hooked by michael moss reviews